English is a World Language Essay Example | Topics and Well Written Essays - 2500 words

English is a World Language - Essay Example Perhps the presence of English mkes people lzy bout lerning other lnguges, or reduce their opportunities to do so. Perhps English hstens the disppernce of minority lnguges, or - the ultimte thret - mke ll other lnguges unnecessry. ' person needs only one lnguge to tlk to someone else', it is sometimes rgued, 'nd once world lnguge is in plce, other lnguges will simply die wy'. Linked with ll this is the unpltble fce of linguistic triumphlism - the problems tht society meets in the contemporry world. It is importnt to fce up to these fers, nd to recognize tht they re widely held. In the following essy I will discuss couple of problems tht rise out of "English going globl" new lndmrk report commissioned by the British Council on the position of the English lnguge in the world shows tht the globl dominnce of English poses mjor problems for Britin. Prticulrly, the globl spred of English, which hs brought tngible benefits to Britin nd other ntive-speking countries, will led to serious economic nd politicl disdvntges in the future in Britin unless plns re put in plce immeditely to remedy the sitution. Monolingul English grdutes fce blek economic future s qulified multilingul young people from other countries re proving to hve competitive dvntge over their British counterprts in globl compnies nd orgniztions. "English is, s ever, n importnt tool for operting on the world stge," sid John Whitehed, director of the British Council. "But Grddol's reserch highlights tht once everyone speks English, compnies will nturlly look for employees who spek other mjor lnguges such s Mndrin Chinese or Spnish s well. There is need to tke rdicl ction nd pln for the future, otherwise we in the UK will find ourselves t permnent disdvntge." (Butist, 2006) Figures indicted tht there hs been n explosion in English lnguge teching since 1945 so tht in his previous reserch, Grddol ws ble to show tht two billion people would be speking or lerning English within decde. (Grddol, 2006) But in "English Next" the reson for the huge rise in populrity of English is becuse it is no longer foreign lnguge for most of its lerners. English is rpidly turning into ner universl bsic skill. Sttistics showed tht nerly 60 per cent of primry school children now lern English in Chin. Wht's more, the totl numbers of English spekers in Indi nd Chin now exceed the number of spekers elsewhere in the world. s globl English mkes the trnsition from 'foreign lnguge' to bsic skill, it seems to generte n even greter need for other lnguges. Even in English-speking countries such s the United Sttes nd Britin, immigrnts hve discovered tht they not only need to lern the lnguge of their host society, but lso other lnguges. Since they tend to live nd work longside other ethnic communities, they my find they hve to lern other lnguges s well. ccording to n ssocited Press rticle lst yer, s new immigrnts rrive in lredy diverse neighbourhoods, the lnguge they embrce isn't lwys English. If left to themselves, such trends will diminish the reltive strength of the English lnguge in interntionl eduction mrkets s the demnd for eductionl resources in lnguges, such s Spnish, rbic or Mndrin,

A Uniformed Education Essay Example for Free

A Uniformed Education Essay Even though it is believed that students need to make life decisions based on their own standards, instead of the procedures and guidelines set for them, and that this is vitally critical for them as they grow into adults. Uniforms are a good idea as it causes students to focus on their academics and learning rather than on latest fashions or what the next student is wearing, also to respect themselves, their instructors and each other. Students are more likely to feel safe in schools with uniforms and they are also more inclined to attend classes and perform better academically. Faculty members in an inquiry believed that uniforms increased the learning climate by reassuring morality amongst students, augmenting the communication between teachers and students and bettering the administration of discipline. Many school officials agree that wearing uniforms helps decrease bullying and student detachment, and many educators are convinced that school uniforms increase students ability to thrive in the classroom. As Huss (2007) states, School uniforms are tangible; they are seen as a concrete and visible means of restoring order to the classrooms. Uniforms cause change in appearance and performance while in class. First, students are more likely to feel safe in schools with uniforms and they are also more inclined to attend classes and perform better academically. Students perform better academically when they feel safe and are not threatened in school. There has been a lot of scrutiny concerning school safety, due to the increased activity and violence of gangs in schools. After taking note of these actions (increased violence and gang presence) officials are always considering ways to establish the security of the students and the faculty. King (1998) states, Those who fear for their safety in school or on the way to school may not learn effectively, and they may turn to truancy as a viable alternative to facing daily threats of violence. School safety, a  more disciplined student and stu dent learning is believed to be the outcome if school uniforms would be enforced. Wearing school uniforms helps a school limit the wearing of gang colors, theft and school violence. Enforcing school uniforms should be taken seriously considering the ability of them making a student feel secure and safe to learn. When uniforms are required and worn it makes it easy to identify those that are not from the school or that are actually out of uniform by wearing regular street clothes. Students from schools where uniforms were required reported they did feel more safe and compelled to be concerned more about their education and succeeding in the classroom than to have to identify who was a member or which gang from day to day. King (1998) states, Approximately one in four students reports worrying about becoming a victim of crimes or threats at school, and one in eight reports having been victimized at school. The wearing of school uniforms should be expected in all schools and not just targeted areas; this would increase the true benefit of wearing uniforms in our educ ation system. Creating a system where uniforms are worn in all schools would limit the thought of a school that actually has a uniform policy in place as being considered a bad school or unsafe to send a child. Uniforms should not be associated with a schools safety and or truancy problems. The safety of our children should be a priority every day. Additionally, teachers in a study believed uniforms enriched the schooling climate by stimulating morality amidst students, augmenting the interactions between the teachers and students and bettering control. Similarly, of the 5,500 principals surveyed as attendees of the National Association of Secondary School Principals annual conference in February 1996, more than 7-% believed that requiring students to wear uniforms to school would reduce violent incidents and discipline problems. Moreover, greater than 80% of Long Beach Telegram readers supported uniforms. (King 1998) â€Å"A school reported the effects of wearing uniforms and in the first year alone crime decreased by 36%, sex offenses by74% and physical fights among students by 51%.† (King 1998) Students have shown to behave at a higher standard when in uniform and it also has been reported to have an effect on the interaction between a teacher and student. When in uniform students mannerisms are different and they carry themselves in a higher regard. It is believed that both the students and teachers operate based on the way they are dressed. A school  official has been quoted as saying Students here understand why they are in school; Students work hard to complete their assignments; and Students in this school have fun but also work hard on their studies. (Murray, R. K. 1997) This in no way means that all students will act accordingly and excel academically, but it would assist in creating an environment where both students and teachers were appreciative of their school and more consi derate to each other. It is believed that teachers interact differently with students when they are clothed in a more uniformed manner. Students have also been noted as having better mannerism and more care in how they handle each other as well as the faculty. Finally, the most important reason uniforms are a good idea as it causes students to focus on their academics rather than on the latest fashions because â€Å"wearing uniforms helps students to get into learning mode and reminds them to respect themselves, their instructors and each other.† (Wade, K. Stafford, M. 2003) The administrators instantly point out that normally; purchasing school uniforms for a school year can cost between $80 and $90 per child, this cost is lower than what parents would spend when having to buy the designer clothing that a student desires. So, a student and parent would be better off purchasing uniforms financially which is looked at as a bonus in these economic times. Students in a school that requires uniforms are less likely to feel or receive peer pressure because of their lack of the designer clothing that other families may be able to afford. In a climate where uniforms are mandatory your family’s financial situation is not noticeable thus making it a more comfortable learning environment. A parent was quoted saying, â€Å"I know I spent less money and needed far fewer items of clothing for my children when they wore school uniforms.† (Walmsley, A. 2011) This also lessen the occurrence of the morning fights between parents and students as to what to wear for the day the selection is simple and minimal at the same time. At this age youths are at the point of attempt to find their own individuality and ideas of what suits them clothes wise be it baggy or tight jeans, cartooned t-shirts, and political clothing. Getting away from wearing those types of clothing and requiring a uniform causes the student to not focus on what someone is wearing but instead their schooling and academics which is way more important. Fashion should take a backseat when it comes to your education. A youths individuality can be expressed in other ways if shown  and at the same time there should be limits set on the possibilities of accessories worn with the uniforms. Students have been intensely wounded and or killed for their designer shoes, clothing and accessories. School uniforms are believed to cut down on these occurrences. Being dressed in a different manner has been shown to cause a different reaction in class and in a student’s day to day life. School climate has been shown to be related to student achievement as well as how students behave and feel about themselves, their school, and other individuals. Furthermore, positive school climate has been identified as a characteristic of an effective school. Given the significant impact of school climate on student achievement, practitioners should consider these new findings when considering implementing a school uniform policy as a means of improving school climate and student behavior. (Murray, R. K. 1997) Requiring uniforms in schools changes the climate and the reaction to learning significantly. Walmsley (2011) states, â€Å"Because students dress in uniforms, they’re reminded that their â€Å"job† is to be a student.† A uniform causes a different behavior and creates such a reaction in the students that their attitudes ch ange automatically. On some occasions students have even decided to opt out of the days allowed for â€Å"street clothes† after they have experienced a school uniform environment. When dressed in street clothes students tend to behave in a manner of â€Å"play† and not take their education as serious. Just as stated before when in uniform â€Å"they’re reminded that their job is to be a student,† it’s presenting them with the idea that during these hours you are expected to give your all and not limit yourself in anyway and behave in a more professional or sophisticated manner much like if they were going to an actual 9 – 5 job this behavior is expected from them. Indeed, while wearing a school uniform does not allow for self-expression some think that students should make choices in regards to life based on their own personal values instead of the precedent and governance chosen for them and this is important for their own well-being and development as they con tinue to grow up. Anderson (2002) states, â€Å"four basic reasons for promoting school uniforms: 1) enhanced school safety, 2) improved learning climate, 3) higher self-esteem for students, and 4) less stress on the family.† Uniforms are a good idea as it causes students to focus on their academics and learning rather than on latest fashions or what the next student is wearing because  wearing uniforms helps students get prepared and ready to learn and it reminds them that certain level of respect is required of them towards their instructors, themselves and the other students. The use and purchase of uniforms can also improve Schools should provide a safe environment for learning. Wearing uniforms could be considered a form of good discipline and causing students to learn and adhere to rules. Calling for uniforms in schools can reduce violence and propel our students into a better category academically in the world as a whole. The wearing of a school uniform may not resolve all or any of the problems that occur day to day in our schools now but there are some other benefits to wearing them and those benefits should be taken into account. (Lester 106-12) With classrooms today needing a more respect for teachers and each other wearing school uniforms can help with that. Conformity should be painless with uniforms being incorporated in our education system, as the guidelines are definite and straightforward. References Anderson, W. (2002). School Dress Codes and Uniform Policies. Policy Report. Washington, D.C.: Office of Educational Research and Improvement. ERIC document ED 471 528. Huss, J. A. (2007). The Role of School Uniforms in Creating an Academically Motivating Climate: Do Uniforms Influence Teacher Expectations? Journal of Ethnographic Qualitative Research, 131-39. King, K.A. (1998, January). Should school uniforms be mandated in elementary school? Journal of School Health. p. 32. Murray, R. K. (1997). The Impact of School Uniforms on School Climate. NASSP Bulletin, 81(593), 106-12. Wade, K., Stafford, M. E. (2003). Public School Uniforms: Effect on Perceptions of Gangs Presence, School Climate, and Student Self-Perceptions. Education and Urban Society, 35 (4), 399-420. Walmsley, A. (2011). What the United Kingdom Can Teach the United States About School Uniforms. Phi Delta Kappan, 92(6), 63-66.

Everest :: Essays Papers

Everest Mount Everest, the world’s highest point at 29,035 feet, is a special trophy among high altitude mountaineers. Standing atop the world’s highest point a hypoxic climber clad in a fluorescent down suit is above everything else on the planet, for a moment that individual can reach farther into the sky than any other. Arms raised in a victorious salute, a climber feels like they have conquered something that few others ever have, and justifiably so. The summit is usually the final fruition of months, sometimes years of planning, weeks of travel and acclimatization, and days of endless plodding at a feeble, learning-to-walk pace. Climbers who have devoted years to the sport may never have a chance at Everest, yet it seems that those with the monetary means can get to the top, not through years of preparing, but by the simple addition of a signature to a check. Those without the experience somehow make up for their lack of skills by paying others to cover their shortcomings, in preparing everything from travel and logistics, to providing gear, food, accommodations, and a support team. The clients of guided trips can go so far as to have a mountain professional literally lead the way, every step, to the top. A major problem with the amateurs on Everest is the inherent need for a guide to the summit. In a high altitude alpine setting one person’s skills or experience should not be used as coverage for a lack in another’s. Being literally led by hand along a lofty snow-ridge, towards the summit, and then back down again, is no way to climb, descend or spend any amount of time on a mountain. Guiding, although a monetarily lucrative business, and possibly fine at lower altitudes, is not responsible in a high altitude mountaineering setting. In a May 23rd, 1996 Outside Magazine online chat with Jon Krakauer, a client on a guided expedition and the to-be author of Into Thin Air, an account of the 1996 Everest disaster, expressed his feelings about guiding on Everest. He agreed with a contributor that guides on Everest are bound to their clients and actually are paid to take care of them. He also contributed that, although he was an extremely accomplished climber, he would never consider guiding, if only for the fact that he wouldn’t â€Å"want (his) life to be determined by some guy tripping over his crampons and pulling (him) off (the mountain).

ISO 9000 :: Business Companies Essays

ISO 9000 Introduction In order to stay competitive, businesses have to be the best at what they do. Company's must be efficient and presise in all aspects of the job. (Metcalfe 1). ISO 9000 is made up of management's responsibility, the producers involved in the Quality Management System, the contract review, the design control, document and data control, purchasing, process control, inspection and testing, control of non-conforming product, corrective action, handling, storage, packaging and delivery, internal quality audits, training, servicing and statistical techniques (Prasanna 1). Quality control and quality assurance is very important there are certain requirements that take time and money to be met but in the end there are benefits. Types of specifications are very significant and the documentation of those is even more. Manufacturers and purchasers have major responsibility in the process of being successful. The quality of a product is so important, especially to the customer. A company's quali ty management system must become the documented proof of a firm's commitment to quality management. A plan put together with quality procedures and work instructions is provided to help companies design their own quality management system. After completing the quality procedures, companies are audited and then determined if they should be certified for ISO 9000 or not (Parsanna 2). ISO: International Organization of Standards Founded in 1947 in Geneva Switzerland, ISO developed international standards and helped exchange goods and services worldwide. It is made up of over 90 countries including the US, which is called the American National Standards Institute. The name ISO came from the Greek word, "isos," meaning equal (Henkoff 2). ISO was created by business men (Henkoff 2). These business men knew what businesses needed to become more competitive and how they could get higher customer satisfaction, so ISO was developed. ISO is not government regulated, but is ran by organizations like the US Registrar Accreditation Board. Such organizations authorize registrars which issue ISO certificates (Barrier 2). In Europe some organizations are government regulated. The American National Standards Institute runs the ISO in the US and authorizes the US Registrar Accreditation Board (Barrier 2). ISO's job is to set standards for companies all over the world so that their products come out efficiently and to the best quality. This helps the customers who receive the exports know exactly what they are getting and are satisfied with the product. Setting these standards is done by ISO members at assembly meetings.

Great Gatsby and Elizabeth Barrett Browining Essay

The Great Gatsby by F.Scott Fitzgerald and Sonnets from the Portuguese by Elizabeth Barrett Browning are influenced by their varying context in their portrayal of love in their respective texts. Both authors explore the concept of love using various language features such as metaphors the use of irony. The Great Gatsby explores how the desire for the American Dream has taken prevalence over romantic love during post world war 1. This is contrasted with Elizabeth Barrett Browning’s Sonnets from the Portuguese where we are able to visualise her passion towards her lover through linguistic construct and also through the construction of an intimate sonnet. The Great Gatsby is set in what is commonly known as â€Å"The Roaring Twenties† or â€Å"The Jazz Age.† Given the 20s was about opulence, the nihilist attitude is reflected in romantic needs. Fitzgerald dismisses the idea of idealised love and refers to America’s love with the American Dream. Post World War 1 was a period of hedonism that reflected people’s determination to forget the sufferings and loss of the war. It was also a time of moral confusion. There was a mood of superficial optimism as people tried to hide their disillusionment. Fitzgerald explores the difficulty of individuals maintaining moral integrity in a material society that values wealth above all others. It was a time where there was great importance placed on what people had and not what people were. Fitzgerald’s use of Nick as the unreliable narrator is meant to represent cultural mores of the 20s. He represents the voice, failings and cynicism of the time and acts as a filter through which ideas and characters are reflected and mediated. We gain a pessimistic and fragmented insight into the tragic love story of the novel. The fragmentation and complex structure of the novel builds up Gatsby as the paragon of the Jazz Age and epitome of the American Dream. Ultimately, someone who represents the 20s cannot gain true love in the face of Tom’s wealth and riches. At the end of the play, Nick comes to fear that he is living in a loveless and faithful w orld. The narrative structure shows that time is a representation of love. The exploration of love in The Great Gatsby is treated with great ambiguity as Gatsby who is to be admired for his hope and vision, is sadly tragic and is unworthy in a society in which he loves. Fitzgerald is alluding to the fact that in successful America at the time, many were preoccupied with their social standings and wealth. The American Dream took precedence over romantic relationships. He condemns  love to be distrustful and faithless. This is shown through the numerous relationships throughout the novel. The relationship between Daisy and Mr. Gatsby is a clear example. Before Gatsby went to war, Daisy promised to wait for him but instead, married the very wealthy Tom. It becomes clear that Gatsby loves and wants the idea of Daisy rather than the real version. In order to eligible for Daisy’s love, Gatsby recreates himself to become a successful and wealthy man; hence he shows Daisy all his possessions after their meeting at Nick’s house. When Daisy cries over Gatsby’s â€Å"beautiful shirts† it highlights, the materialistic views she possesses and the relationship between love and money at that time. Part of Gatsby’s yearning for Daisy is her link to an exclusive society that he desperately wants to join. Gatsby’s love for Daisy is clear when he takes the blame for the death of Myrtle. We are positioned to see his devotion to Daisy as being foolish. â€Å"I love you now, isn’t that enough?† Although Daisy is unsatisfied with her marriage and enjoys her relationship with Gatsby, she never intended to leave Tom. In the end, it is not enough as Gatsby is not accepted in society or accepted by Daisy. F.Scott Fitzgerald shows the shallowness of love through the relationship of Myrtle and Tom. Their relationship is a symbol of an exploitative relationship. Myrtle is not content with her marriage and vies for a higher position. Myrtle admires ‘breeding’ and the aristocratic society and sees nothing immoral about her position as Tom’s mistress. She feels more superior when walking around New York with Tom and looks down on people who cannot afford materialistic goods although she normally would not be able to afford these products either. Tom provides Myrtle with presents that she normally would not receive. Ironically, Myrtle condemns her husband, George Wilson, for not owning his wedding suit. However, Tom doesn’t want to sustain the relationship with her. It is purely for his sexual needs. Hence, Fitzgerald depicts love to be superficial and is determined by the amount of wealth and social standing of a person. F.Scott Fitzgerald critiques the American Dream. Gatsby is an apparent self-made man who went from almost nothing to extravagance and wealth. However, Gatsby, Myrtle and George are seeking a better life but only achieve humiliation and death. Myrtle dies in the pursuit of the American Dream. Ironically, she is killed by Daisy who represents the idealised woman of her time in terms of wealth and status. Elizabeth  Barrett Browning’s Sonnets from the Portuguese explores love from the perspective of a 19th century women in order to convey the passion she feels for her lover. Barrett Browning ref lects a society where idealised love is admired and where there is faith in the individual. Barrett Browning presents an optimistic view of love. She manipulates the Petrarchan sonnet form, which is traditionally written from a male perspective, by subverting the writing scheme. She subverts the form by writing as the subject and object of the poem. Elizabeth Barrett Browning writes of her personal experience of love and idealised love. She is challenging how the art form challenges woman and celebrates love as a liberating force. By exploring her emotions, she explores her own identity. Elizabeth Barrett Browning believes her love with Robert has elevated so much that they approach transcended beings, â€Å"Our two souls stand up erect and strong.† Barrett browning is suggesting that if they didn’t have a body they would still move towards each other in passion. She captures the intensity of their love and the depth of their love through the line â€Å"Until their lengthening wings break into fire† This reiterates their passion and connection of love. There is a stark contrast with F.Scott Fitzgerald’s bleak view towards idealised love to Barrett Browning’s optimistic representation of love. In each sonnet, Browning portrays the notion of love has empowered her and made her value herself as an individual, â€Å"I love thee with the love I seemed to lose† (sonnet 43) She reveals to us that before she met Robert, her life was characterised by fragmentation and loss. This reinforces how love has transformed her life. She attempts to measure her love for Robert through the line, â€Å"I love thee to the depth & breath & height.† The use of the half-rhyme unifies Sonnet 1 but fractures it at the same time. Half rhymes show the impact of the love she is feeling and the reassessment she is feeling. The half rhymes are created to show how the predictable known ways of seeing the world have led her to innovation. In conclusion, it can be seen that both authors deal with love in their respective texts. However, F.Scott Fitzgerald takes a pessimistic view towards idealised love and rather, comments on the love for the American Dream in his society. Elizabeth Barrett Browning takes a more optimistic view, suggesting that it is a liberating force.

Free Essays on Physical Punishment

Physical Punishment Physical punishment has been a problem in hitting their children so they can have discipline or not hitting them because it is not right, so what can parents do and what can they not do? Should the parents hit them to learn discipline, or should they not hit them and figure out another way to make them learn what discipline is? Because many parents do not know or are confused in showing their children how to gain discipline they do not know whether to hit them or not to hit them. Many people think that by hitting their children that they are showing them violence but other people say that if you do the children would understand that they did something wrong and would not repeat it and gain discipline. What can parents do? First of all parents feel that the children are theirs, and they can spank them when they misbehave. There are many factors that lead to physical punishment: parents were to young and not ready for children, parents are going trough a divorce and need to take out their anger on something or someone, or parents do not know another way to punish their children. These children grow up to be aggressive and often abusive towards others. Although parents think this is the only way of educating their children there are many other alternatives. There are other alternatives to punishing the children for their bad behavior. Less severe punishments besides spanking. First, they can take away their television privileges, computer use, and playing outside with their friends. Next, they could ground them for the weekend and cancel plans. Last of all parents could take the time to sit and talk to their children about their bad behavior. Physical punishment may cause a child psychological problems. First, if the physical punishment starts at an early age the child will be used to being physically punished, therefore, his or hers self-esteem may severely negative as he or she grows up. Second, it... Free Essays on Physical Punishment Free Essays on Physical Punishment Physical Punishment Physical punishment has been a problem in hitting their children so they can have discipline or not hitting them because it is not right, so what can parents do and what can they not do? Should the parents hit them to learn discipline, or should they not hit them and figure out another way to make them learn what discipline is? Because many parents do not know or are confused in showing their children how to gain discipline they do not know whether to hit them or not to hit them. Many people think that by hitting their children that they are showing them violence but other people say that if you do the children would understand that they did something wrong and would not repeat it and gain discipline. What can parents do? First of all parents feel that the children are theirs, and they can spank them when they misbehave. There are many factors that lead to physical punishment: parents were to young and not ready for children, parents are going trough a divorce and need to take out their anger on something or someone, or parents do not know another way to punish their children. These children grow up to be aggressive and often abusive towards others. Although parents think this is the only way of educating their children there are many other alternatives. There are other alternatives to punishing the children for their bad behavior. Less severe punishments besides spanking. First, they can take away their television privileges, computer use, and playing outside with their friends. Next, they could ground them for the weekend and cancel plans. Last of all parents could take the time to sit and talk to their children about their bad behavior. Physical punishment may cause a child psychological problems. First, if the physical punishment starts at an early age the child will be used to being physically punished, therefore, his or hers self-esteem may severely negative as he or she grows up. Second, it...

The Cuban Missile Crisis

The Cuban Missile Crisis Free Online Research Papers The Cuban Missile Crisis of October 1962 brought the world close to a nuclear confrontation between the United States and the Soviet Union. The political positions adopted by both sides nearly prevented a resolution, but at the last moment, a compromise was found and nuclear war averted.Putting ballistic missiles equipped with nuclear weapons into Cuba salved the insecurities of two men. Although John F. Kennedy had claimed that the U.S. lagged behind the Soviet Union in nuclear capabilities when he campaigned for the presidency, Soviet Premier Nikita Khrushchev knew otherwise. By the summer of 1962, Khrushchev also was certain that the Americans knew the same thing. Soviet missiles could reach Europe, but American missiles located in Turkey could strike almost anywhere in the Soviet Union. Khrushchev feared that the imbalance would tempt the U.S. to launch a first strike. Fidel Castro harbored his own concerns. He had already withstood the Bay of Pigs Invasion in 1961 and President Kennedy made little effort to conceal his continued desire to see Castro deposed. Cuban intelligence had uncovered documents dating to April 1962 that described a plan to invade Cuba and overthrow Castro through Operation Mongoose, which ironically was scheduled for October 1962. Thus when Khrushchev proposed that the Soviet Union should install missiles in Cuba aimed at the U.S., Castro agreed. Construction of missile sites began in mid-July 1962. By August, increased shipping activity between the Soviet Union and Cuba had come to the attention of American intelligence. On August 10, John McCone, director of the CIA, told Kennedy that, in his opinion, the Soviets intended to install medium-range ballistic missiles (MRBMs) in Cuba. On August 29, a U-2 spy plane on reconnaissance over Cuba brought back evidence that surface-to-air (SAM) missiles had been installed at locations in Cuba. While not themselves offensive weapons, their installation indicated Cuba’s strong desire to defend those locations. Soviet Ambassador Anatoly Dobrynin advised Attorney General Robert F. Kennedy, who was one of President Kennedys closest advisors, that the installations were entirely defensive in nature. But in fact, MRBMs began to arrive 11 days later. Continued reports of Soviet missiles in Cuba prompted the decision to send another U-2 to take a closer look on October 9. Bad weather delayed the flight until October 14. The photographic evidence was analyzed and in addition to the SAMs, six larger missiles, 60 to 65 feet in length, were identified. It was clear to analysts on the 15th that those missiles were likely to have nuclear capability. Kennedy was informed of the situation during his breakfast on the 16th. He quickly convened the Executive Committee of the National Security Council (EX-COMM). That hand-picked group of 12 men would advise Kennedy throughout the unfolding crisis. They included Secretary of State Dean Rusk, Secretary of Defense Robert S. McNamara, CIA Director John McCone, Secretary of the Treasury Douglas Dillon, National Security Adviser McGeorge Bundy, Presidential Counsel Ted Sorenson, Undersecretary of State George Ball, Deputy Undersecretary of State U. Alexis Johnson, Joint Chiefs of Staff Chairman Maxwell Taylor, Assistant Secretary of State for Latin America Edward Martin, Adviser on Russian Affairs Llewellyn Thompson, Deputy Secretary of Defense Roswell Gilpatric, and Assistant Secretary of Defense Paul Nitze. Kennedy wanted to maintain complete secrecy. He did not want the Soviets to know how much he knew and he also didnt want to panic the American public. So for the next four days, Kennedy maintained his announced schedule of public appearances. On the 17th, the president flew to Connecticut in support of Abraham Ribicoffs bid for a U.S. Senate seat. On the same day, another U-2 flight revealed the existence of intermediate-range ballistic missiles (IRBMs) that would be able to strike nearly anywhere in the continental United States. On the 18th, Kennedy met with Soviet Foreign Minister Andrei Gromyko. The missiles were not directly brought into the discussions by either side. Gromyko again denied that the Soviet Union was doing anything in Cuba except assisting in that countrys defense. Kennedy re-read his statement from September 4, in which he had said that offensive weapons in Cuba would not be tolerated. That evening, Kennedy received a recommendation from EX-COMM to blockade Cuba rather than launch a military strike. Kennedy agreed, but instructed his speechwriter, Theodore Sorenson, to prepare two speeches: One would announce the blockade and the other an invasion. Kennedy continued to appear in public as though nothing were happening. On the 19th, he flew to the Midwest for a series of campaign appearances. Meanwhile, back in Washington, his brother Robert continued intense discussions with EX-COMM. The Joint Chiefs of Staff wanted to exercise the military option, but consens Research Papers on The Cuban Missile CrisisAppeasement Policy Towards the Outbreak of World War 2Twilight of the UAWQuebec and CanadaOpen Architechture a white paperNever Been Kicked Out of a Place This NiceHonest Iagos Truth through DeceptionAssess the importance of Nationalism 1815-1850 EuropeEffects of Television Violence on ChildrenWhere Wild and West MeetGenetic Engineering

15 Big Little Words

15 Big Little Words 15 Big Little Words 15 Big Little Words By Mark Nichol Sometimes, short and sweet is best, and English includes many three-letter words that help us accommodate our yearning for concise composition or, to be brief, fix our yen for curt prose. Some are workhorse words the article the, the pronouns his and her, conjunctions like and, prepositions such as for, verbs like put and say. However, other three-letter words pack a lot of punch as nouns, adjectives, and verbs (sometimes adaptable to all three forms of speech), and are suitable for purposes as diverse as fitting into a tight headline or packing a punch in prose. Here’s a list of vivid vocabulary consisting of three letters: 1. Apt: appropriate, or suited or inclined 2. Ire: anger 3. Ken: something known or understood, or to know or recognize 4. Wee: small 5. Vex: to distress, irritate, agitate, or puzzle 6. Eke: to accomplish with great effort (also used to mean â€Å"increase† or â€Å"also†) 7. Cog: a tooth on a gear, or, in a figurative sense, a person as an insignificant part of an enterprise; a similar projection on a piece of wood for interconnecting with another piece; also, flattering, or throwing dice unfairly (also used to mean â€Å"to cheat or deceive,† as well as referring to a medieval sailing vessel) 8. Cwm: a valley or hollow 9. Err: to make a mistake, or to transgress 10. Ere: before 11. Gig: a short-term job 12. Yen: a yearning or urge for something 13. Bar: a beam or rod or other manufactured device or natural feature, or a counter for serving drinks or a commercial enterprise for this purpose, but also a verb meaning â€Å"to obstruct or prevent† or in reference to an exception (â€Å"barring that†) 14. Jet: a powerful stream of material, a jetlike emanation, or an airplane that uses jet propulsion, but also a very dark black, a type of glossy coal often used as jewelry 15. Ram: a male sheep, or a tool used for forcing movement or for breaking through a door or other structure, or a part of a vehicle or vessel designed to damage other vehicles or vessels; to use a tool or similar device Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Masters Degree or Master's Degree?Top 11 Writing Apps for iOS (iPhone and iPad)Epidemic vs. Pandemic vs. Endemic

The Personal Reasons for Joining the Group Essay - 8

The Personal Reasons for Joining the Group - Essay Example The main issue in the story is the value of truth and hard work. The struggle to raise a family with a child suffering from disability compounded the problem. In the article, the challenge is on how to raise a better family and the power of finance in shaping the personal decisions. The effect of poverty on decision making is evident in the choices made and the level of understanding of the choices. However, in the conclusion of the article, the author addresses the issues that led to him leaving the group. The group focused on white supremacy and their focus was more on gang actions rather than offering support to its members. In making the decision, the author acknowledges that joining the group did not add value to his life, but make it worse. In conclusion, the author joined the Klan for sustenance. The response is fairly precise in addressing the moral view of Ellis while handling the problem of moral choices and family upbringing. The response indicates the understanding of the writer the stories and the needs of the main character and the impact of joining the group. Even though he rose to the rank of president, the choice to quit was driven by moral value, which is captured in the response. However, the response does not give a conclusive account of the events that led to joining and quitting. In writing the power of moral bringing on choice, the response covers the power of upright family development and poverty. Poverty drives a person to make difficult choices, but the choices can be altered because of the moral conviction. The other issue addressed in the response is the power of the family in shaping the future of a person. Having experience poverty during his upbringing, the choices made by Ellis indicate the personal struggle to address the issues of confidence.  

What Are the Differences Between School Performance, Operation and Essay

What Are the Differences Between School Performance, Operation and Challenges Before and After the P1 Status - Essay Example The available data on student performance has demonstrated recommendable improvement in schools’ performances. All players have employed effective and practical measures and policies to necessitate attractive academic result. To begin with, the education sector in the United States has replaced the school staffs that are immaterial in the contemporary education systems. Secondly, the education sector has instituted a new curriculum that incorporates the necessary professional development to all staffs. Thirdly, the management authority at the school level was significantly cut down to give room for consultation. Finally, the education sector was advised to recruit external experts to offer appropriate advice on the educational demands of the contemporary job market (Scott-little, 2009). Despite the significant improvement in schools performance after the introduction of P1 status, the P1 Schools have encountered various demanding complications. For instance, parents with better-performing students have the tendency of withdrawing their students in P1 schools leaving poor performers in the P1 system in order to maintain their family’s socio-economic status. This setback has, as a result, complicated the schools’ plan to move out of P1 status.

William-Sanoma case study Example | Topics and Well Written Essays - 500 words

William-Sanoma - Case Study Example However, as the case reflects the thoughts of Connolly, the executive vice president of the company, had to face challenges when he realized the importance of e-commerce being a major part of the company’s operations. In spite of the resistances, he kept his focus on the implementation of effective e-commerce facilities and was ultimately successful in creating an internet team with intensions to bring all the products of the company online to their customers. This implies the growing understanding of the uses of the internet facilities that Connolly and was determined to incorporate in the business (â€Å"E-commerce at Williams-Sonoma†). Michel Dunn too accepted the challenges in the context of building up the operational plans for the acceptance and implementation of the internet system implying the efforts undertaken towards integrating the different functional areas into coordination with the internet system. Participation was required by all the members that were focused by Connolly and Dunn. Thus, several websites addressing the needs of the customers started being initiated by the company that gradually took a significant position in the company’s management system (â€Å"E-commerce at Williams-Sonoma†). E-commerce is not only useful in online buying and selling but it also provides access to larger markets globally with lesser expenses and reaching out to large target market in much lesser time as well (Rainer & Cegielski, 206). The company has successfully recognized the internet as being one of the most effective means of communication in the present world (Tapscott, 4). Nandkeolyar, the Vice President of the e-commerce, taking initiatives in the company’s incorporation of the internet technology has reflected further challenges on the part of the technology on which the entire processes of e-business had to be dependent. The design needed to be focused on the products that the

PARADE FIELD Essay Example | Topics and Well Written Essays - 1250 words

PARADE FIELD - Essay Example rs of the Lyman Ward Military Academy [LWMA] to name a building for General Futch; they responded by offering Brunner the chance to select the appropriate venue himself. The problem with having a larger-than-life hero is that any building never seems quite grand enough to fit the bill. Frustrated and disappointed, Brunner headed to the parade field to think. He had inadvertently steered himself to the very field on which thousands of military service members had drilled, and no more appropriate tribute was conceivable once the notion had entered his head (Brunner 2). A mere two years after discovering his quest, Brunner and some of his fellow LWMA alumni had personally footed the bill for the construction of a monument to be placed on the field in the General’s honor. The response was overwhelming. The amount needed was soon met, and contributions were soon turned away. Fulch died that year at the age of ninety-six years- only one day short of ninety-seven; he was a survivor as a service member and as a civilian. He was laid to rest with full military honors in Arlington National Cemetery, and one of his daughters filled in for him as the guest of honor at the ceremony that officially dubbed the field the Brigadier General T.L. Futch Parade Field. It was made of brick- the very bricks that had graced the walls of his office in Russell Hall before it burned down in 1985. West Point also saw fit to include the dedication of the parade field in its July 1993 newsletter. A copy of this article, which was submitted by one of Futch’s daughters, stands today in West Point’s Tallapoosa Hall (Brunner 3-4). His division (the thirty-fifth) was legendary for its contributions to World War II and the fight against the Nazis. It was a desperate time following the attacks on Pearl Harbor, and men were afraid. It took strong men to lead them. Although not a general at the time, Futch fought valiantly and founded the legacy of military excellence for which he was known

Live Performance Review Essay Example | Topics and Well Written Essays - 750 words

Live Performance Review - Essay Example Currently, The Blind Tiger stands out as the best live music venue in the state of North Carolina. It is committed to bring out the best out of regional, local and national music. Almost all the local talents that reside in Greensboro attribute the exposure and discovery of their talent to the Tiger (Coston 56). With twenty five years of supporting live music, the club anticipates to remain indisputable in offering the best entertainment in the region. The summer Breeze Concert was conducted by the Jazz Revolution band. The band consisted of Letron Brantley on saxophone and flute, Mark Catoe on acoustic Piano, Wilbur Thompson on acoustic Electric Bass and Upright, Kristin Randals as lead vocalist, Adam Snow on the drums and Mayhue Bostic on the guitar. The six piece jazz ensemble performed on a small stage at the one of the ends of the Tiger club. The concert was set in a small and intimate space to provide the best setting for jazz hearing. Half of the stage is taken by a baby grand piano. The band performed a mixture of modal and hard bop jazz. Just like any other genre of music, jazz music entails the telling of a story (Ake et al 2010). The jazz revolution band collectively performed ten of their pieces; however, only four of them were different in terms of style, allowing the audience to get diversified sounds of jazz music. The band performed â€Å"Fly Me to the Moon â€Å", an upbeat standard with a consonance, Latin –inspired, at the beginning of the song that set out the romantic mood, initially. A saxophone-piano served as an alteration to the song’s melody, creating an impression of two lovers flying to the moon. The rhythm of the song was initially steady but fastened up as the song was approaching its climax. With an increased passion for the song, the texture had a new twist as the saxophone carried on the melody while the piano and other instruments accompanied. At the climax, the dynamics of the song seemed to get

PARADE FIELD Essay Example | Topics and Well Written Essays - 1250 words

PARADE FIELD - Essay Example rs of the Lyman Ward Military Academy [LWMA] to name a building for General Futch; they responded by offering Brunner the chance to select the appropriate venue himself. The problem with having a larger-than-life hero is that any building never seems quite grand enough to fit the bill. Frustrated and disappointed, Brunner headed to the parade field to think. He had inadvertently steered himself to the very field on which thousands of military service members had drilled, and no more appropriate tribute was conceivable once the notion had entered his head (Brunner 2). A mere two years after discovering his quest, Brunner and some of his fellow LWMA alumni had personally footed the bill for the construction of a monument to be placed on the field in the General’s honor. The response was overwhelming. The amount needed was soon met, and contributions were soon turned away. Fulch died that year at the age of ninety-six years- only one day short of ninety-seven; he was a survivor as a service member and as a civilian. He was laid to rest with full military honors in Arlington National Cemetery, and one of his daughters filled in for him as the guest of honor at the ceremony that officially dubbed the field the Brigadier General T.L. Futch Parade Field. It was made of brick- the very bricks that had graced the walls of his office in Russell Hall before it burned down in 1985. West Point also saw fit to include the dedication of the parade field in its July 1993 newsletter. A copy of this article, which was submitted by one of Futch’s daughters, stands today in West Point’s Tallapoosa Hall (Brunner 3-4). His division (the thirty-fifth) was legendary for its contributions to World War II and the fight against the Nazis. It was a desperate time following the attacks on Pearl Harbor, and men were afraid. It took strong men to lead them. Although not a general at the time, Futch fought valiantly and founded the legacy of military excellence for which he was known

Love is Submission and Sacrifice Essay Example | Topics and Well Written Essays - 1250 words

Love is Submission and Sacrifice - Essay Example If a person who reads this story is doubtful of Mabel's and Jack's love for each other simply because they do not believe in love at first site, one must consider the fact that, in actuality, they did know each other since long though their previous encounters were formal until they meet at the stream. This story leads us to wonder how long they had really harbored this love for each other. How long had these feelings thrived before bursting at its seams, surprising even Mabel and Jack who experienced them It is very hard to believe their love would unfold so suddenly and dramatically after they seemed to have known each other for so long. There are many different ways their love, if it truly was love, could have manifested. In order to understand Mabel and Jack's capability of love, we must first understand them as people, what their lives were like and the circumstances in which they lived. Mabel in particular seems to have had a harsh life. The author describes her as being a short, sulky young woman with an impressive fixity to her face. He also describes her as being "alone." Since she wasn't friendly with her brothers, there was a lack of affection between them; this is evident when the author states; "There was a strange air of ineffectuality about the three men", ".keeping the home together in penury for her ineffectual brothers" (Lawrence). The author also shows the hatred of the three men towards their sister when, the brothers address Mabel with harsh language "go as a skivvy", " the sulkiest bitch that ever trod." The author has attributed this to her tolerating nature when he states " they had talked at her and around her for so many years, that she hardly heard them at all" (Lawrence). Sad ly, to add to Mabel's depressing situation, she had no friends or colleagues of her own except her sister Lucy, who had married and moved away. Mabel's loneliness did not seem to trouble her because before their father died and left them in huge debts, she was still alone; the only difference was that she was well off financially, and that made her proud and reserved, "but so long as there was money, the girl felt herself established and brutally proud, reserved." She had many servants earlier who used to take care of the house but now that she was left alone in all these years of poverty, she managed to look after the house until the debt their father had left to them had prevailed and everything, including their house was taken over. Mabel had felt self-sufficient but now that everything had come to an end she still has a certain pride "animal pride" that was unstealable. She has a strong character that would never compromise how harsh and difficult situations may be. "Still she would not cast about her, she would follow her own way just the same, and she would always hold the key of her situation". Even now when the situa tion was forcing to give away her pride and asking her to submit herself to others, she made her mind to end life and never bend down in front of others to what the author has described as " glorification of herself ". The pride in her had taken over her sensibility so much that death seemed more appealing then her current situation. However, in the end it is evident that her new life had softened her, she had lost her pride in the pond and now wanted to submit herself for love "she shuffled forward on her knees, put her arms around him." She had changed completely in her new

The Great Gatsby Thesis Paper Essay Example for Free

The Great Gatsby Thesis Paper Essay â€Å"This is a valley of ashes — a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens; where ashes take the forms of houses and chimneys and rising smoke and, finally, with a transcendent effort, of men who move dimly and already crumbling through the powdery air.† (23) The image Fitzgerald creates in this passage is not a very pleasant one, depicting the impoverished in a filth ridden valley, masked by the overpowering presence of the ashes. The entire landscape is grey and dull; the hills, the houses, and even the people. This is a dramatic contrast to the lives of the wealthy, where everything is shiny, new, and always changing, whereas the ashes are perpetual and dismal. Every time Nick describes the Valley of Ashes, something grim is happening, or about to happen. For example, after Myrtle is killed, Wilson’s â€Å"glazed eyes turned out to the ashheaps, where small grey clouds took on fantastic shapes and scurried here and there in the faint dawn win.† (159) Wilson has almost completely lost himself at this point, and when he looks out to the ashheaps he is seeing what his life was: poverty. Unchangeable, murky poverty, that he couldn’t get Myrtle or himself out of. However, in WIlson’s delusion, he feels like there is a way he can make things right. He has to go and find Tom, who he believed to be driving the ‘â€Å"death car† and kill him to avenge Myrtle. Once he finds out someone else had been driving the car, he goes to find Gatsby. â€Å"A new world, material without being real, where poor ghosts, breathing dreams like air, drifted fortuitously about Like that ashen, fantastic figure gliding toward him through the amorphous trees.† (161) After Wilson shoots Gatsby, he also shoots himself because he feels like he has no other way to escape his life of hardship, and Nick describes his body as being â€Å"ashen† which invokes the image of the dull, grey valley where Wilson had lived. He didn’t belong in the fast paced life of the wealthy, and wouldn’t have been able to handle it  because of how weak minded he was. The poor were trapped in poverty, under the formidable ashes.

How Does Mauritius Deal With Solid Waste Environmental Sciences Essay

How Does Mauritius Deal With Solid Waste Environmental Sciences Essay Being an important ecological, economic and social or cultural resource, which is fundamental to the sustainable development, the environment has a positive impact on the standard of living of the local residents (Nautiyal.S and Kaedrele.H; 2007). Since the last two centuries, industrialization has supported a mushrooming and voracious population and have created massive prosperity; however, this growth has often been detrimental to the environment (Daily.B.F and Huang.S; 2001). The growing up of environmental problems that is associated to the rise in production and consumption of the population have resulted to the development of sustainability (Fortunski.B; 2008). The concept of sustainability is considered as being normative since it describes the way things should be done instead of describing how they are actually being done (Byrch et al; 2007). Sustainability or sustainable development is defined as an economic pillar that sustains the needs of the present population without p utting constraints on the next generations to meet their needs and is based on its three fundamentals which are namely economic, social and environmental (Sarkis.J; Meade.L; Presley.A; 2006). Since Mauritius is aiming towards Maurice Ile Durable it is very important for both private and public organizations to adopt and implement Environmental Management System (EMS). Environmental management is not only a fact of awareness or public image, but beyond that; it is the way through which the performance and competitiveness of organizations are secured (Bahmed.L; Djebabra.M Boubaker.L; Boukhalfa.A; 2009). It is not only the duty of private or public enterprises to ensure that the environment is sustainably managed, but also the responsibility of each and every individual to adopt the good practice of managing the environment sustainably. Waste of natural resources and creation of all types of pollution are generally areas that urgently need to be considered. Waste management is one of the prior conditions for the sustainability of any country (Schneider.D.R Bogdan.Z; 2011). The inappropriate link between consumers demand for goods (and the consequence of generated waste) and the ability of the local authorities to collect and handle this waste (Cardinali.R; 2001), has resulted into a heavily disturbed environment. Solid waste can be considered as the universal pollutant. It has always contributed to the human condition as long as man has been a biological species. Most of the consequences resulted from solid waste are similar to those of air and water pollution. They are aesthetically displeasing, they can pose threat to human health and they represent a loss of useful resources. Only recently with the concept of sustainability and the rising awareness on the consequences of ineffective waste management, that the concern of local authorities on environmental health demands the effective management and disposal of waste, in order to reduce and where possible eradicate its capacity to cause harm to humans, plants, animals and natural resources (Ayotamuno.M.J Gobo.E.A; 2004). Aim The aim of this assignment is to analyze the extent to which municipal solid waste is sustainably managed in Mauritius. 1.2 Objectives The objectives behind this study are: to assess the impacts of wastes and waste disposal methods on humans and the environment, to assess how far solid waste management is leading to Mauritius Green Island to assess the health and safety aspect in solid waste management Chapter 2 Literature Review 2.0 Introduction Waste management which has always formed part of the human society consists of waste prevention, reuse, recycling of materials, composting, energy recovery and final disposal. The mushrooming of the worlds population, increasing industrialization, improving quality of life, and developments in technology have all resulted in an increase in both the quantity and the different types of solid wastes generated by industries, households and other activities (UNEP,1991). The problems of dealing with large amount of waste materials arise specially in developing countries where these changes have not been met by developments in waste-management technologies (Wilson Balkau, 1990). Domestic solid waste has become a health and environmental hazard in many developing countries as a result of careless handling and a failure to make arrangement for appropriate solid waste collection techniques. It is a common belief that improving solid waste management (SWM) implies making waste collection and d isposal systems more efficient, raising residents awareness and enforcing SWM laws and regulations (Obeng.P.A; Donkor.A.E Mensah.A; 2009). 2.1 Definition of solid waste Solid waste can be defined as a different types of solid materials and also some liquids in cans, that are disposed as being spent, useless, worthless or in excess (Nemerow.L.N, Gardy.A.J.F, Sullivan.P and Salvato.A.J; 2009) 2.2 Classification of solid waste The classification of solid waste is based on the content, moisture and heating value. An example of classification is as follows: Garbage refers to the biodegradable solid waste constituents, obtained during the preparation or storage of food (meat, fruits, and vegetables). These wastes water content of about 70% and a heating value of around 6ooooookg (Rao,1991) Rubbish refers to non-putrecible solid waste constituents either combustible (paper, wood, scrap) or non-combustible (metals, glasses ceramics). These wastes contain about 25% of water and the heating value of the waste is around 15000000kg (Rao, 1991). Solid waste can be further classified based on the source of the solid waste: Domestic waste Commercial waste Institutional waste Industrial waste Agricultural waste 2.3 Sources and Types of solid wastes Table 1.0 below shows different source types of solid wastes produced Sources Typical locations where wastes are generated Types of solid wastes Municipal wastes (domestic, commercial, institutional) Residential, open areas (street) Food wastes, rubbish, paper Industrial wastes Factory wastes Organic wastes from food processing, metallic sludges Agricultural wastes Forestry wastes Crop residues, animal manure Mining Quarrying wastes Mining minerals Rock, topsoil Energy generation wastes Thermal power plants Fly ash Source: Peavy, Rowe Tchobanoglous (1985) Since, domestic waste, commercial waste and institutional wastes are collected and transported by similar authorities, that is the municipal council or district council, they are usually group together and called Municipal Solid Waste (MSW). 2.4 What is solid waste management? Solid waste management is considered as a serious matter in different parts of the world. The unexpected increase of waste production emphasizes on the necessity of a right balance in the various technological facilities for the collection and treatment of waste, taking into consideration the existing regulations, economic constraints, environmental issues and also public acceptance, (Caputo.C.A, Pelagagge.M.P and Scacchia.F; 2002). Solid waste management can be defined as practical measures that ensure the proper functioning of collection, transport, processing, treatment and disposal of solid waste. The global concern about environmental health suggests that wastes be managed in an efficient manner and disposed of in an acceptable way, in order to reduce and or where possible get rid of its potential dangers that are posed to human beings and the environment as a whole, (Robinson 1986). 2.5 The need for municipal solid waste management The need for municipal solid waste management arose since the effects of solid waste in the environment outweigh the benefits. The following illustrate some examples of improper solid waste management. Public Health Problems and Diseases The uncontrolled fermentation of garbage provides the food source and habitat for bacterial growth. Furthermore, there is proliferation of insects, flies, mosquitoes and some birds which act as passive vectors in the transmission of some infectious diseases. Aesthetic consideration Dumping of solid waste everywhere and failure to collect those wastes in a proper way, not only provide rooms for the growth and spreading of mosquitoes and insects, but also give rise to strong odour and lead to an unsightly and unpleasant environment. Air Pollution Uncontrolled and incomplete combustion of solid waste materials can result in a number of unwanted air pollutants including particulate matter, smoke, sulphur dioxide and other noxious gases from the burning of plastic materials. Thus by analyzing the few health hazards and environmental impacts of solid waste, we conclude that a safe and environmentally and economically sustainable solid waste management plan is indispensable. 2.6 General solid waste management in Mauritius In Mauritius, it is the local authorities which consist of five municipalities for urban areas and four district councils for rural regions, private sectors such as Securiclean, Maxiclean, Atics among others, and the Ministry of Local Government which carry out waste collection. The Chief Health Inspector in all the five municipalities controls the operation of collection, disposal and street cleaning. The officer is also responsible for transport allocation and operation, including control of drivers, except in Port-Louis where transport and drivers are on the establishment of the City Engineers department. There exist a similar structure in the three district councils concerning the management and operational transport. However since the labour force is small, employees from the government are supplemented to perform the work. The frequency of collection regarding domestic refuse varies from twice a week to once monthly between local authorities. The collection of commercial or trade waste in urban and rural areas is treated as a main concern and a daily service is provided. With respect to storage, some municipalities have provided plastic bins and plastic bags to the residents. This has facilitated the collection process. All waste collected by the district and municipal council and the private contractors are disposed of directly to a dump site or to a transfer station where the waste is processed and compacted before dumping. (Source: http://localgovernment.gov.mu) Chapter 3 3.0 Profile of the study area http://www.gov.mu/portal/goc/mlge/images/map.gif Figure 2.0 Municipalities District Councils of Mauritius Source: (http://www.gov.mu/portal/site/mlge/menuitem.f9c1c444c628df3cb3347524e2b521ca/) Key: Municipality of Port-Louis Municipality of Beau-Bassin/ Rose-Hill Municipality of Quatre-Bornes Municipality of Vacoas/ Phoenix Municipality of Curepipe Pamplemousses/ Riviere du Rempart District Council Moka/ Flacq District Council Grand Port / Savanne District Council Black River District Council Chapter 4 4.0 Findings and Discussions 4.1 Findings On our visit to the municipality of Beau Bassin / Rose- Hill, we found that municipal solid wastes are not sustainably managed. As we have been told by a senior Health Inspector Mr. Beefnah Kishan, the true reason why the proper management is not being done is because there is a lack of willingness from the local authorities, and that the municipality alone cannot take this initiative since it is a very costly project. We found that the municipality is only trying to sensitize the people about living in a clean environment. We have been told that even with the sensitization campaign, the local inhabitants are not abiding by the basic elementary principles which according to the authorities, is a demarcation line for sustainable solid waste management. For instance, during our visit we noticed that though people are aware that there are two separate bins available (at plaza) for waste disposal, that is, one for plastic wastes only and the other for any other kind of wastes, they throw their waste carelessly. We have been told that as far as the municipality is concerned, their duties and responsibilities are being respected they are maintaining their efforts to preserve the environment. Furthermore, from the findings we got at the municipality of Vacoas/ Phoenix, we found that the idea of managing municipal solid wastes in Mauritius has not yet come into existence. As we were told by the Chief Health Inspector Mr. Lobin, there is a lack of mindset on behalf of the local authorities. The authorities take only the cost factor into consideration, they missed the point that investing in this project will be a long term benefits. During our meeting with the Chief Health Inspector, he also pointed out clearly that collection and disposal of wastes is the only responsibilities of the municipalities, and managing wastes is the responsibility of the local authorities. Moreover, we also had a visit at the Moka/ Flacq District Council, where again we found that the idea of sustainable solid waste management is only an idea. We were told by two assistant Health Inspectors, Mr. Aumeer Imteaz and Mr. Chitbauhaal Foorkhan, that the District Council at present is only working towards keeping the environment clean, by maintaining their responsibilities and duties, and by organizing different awareness campaign programmes. But concerning the sustainable management of solid waste, nothing yet has been done. According to these persons, in order to realize the project of managing solid waste sustainably, first and foremost the local authorities should have the willingness and afterwards others will follow. Finally, during our visit to the Ministry of Local Government, we have met with the Senior Project Officer Mr. Dookee Ganesh, who confirmed that municipal solid wastes are not sustainably managed in Mauritius. According to the project officer, managing municipal solid waste sustainably is a big and costly project and it will take time. He however pointed out that to some extent wastes are being managed though not sustainably, in the sense that some wastes (plastics) are being recycled, some other types of wastes are being incinerated and the rests are sent to the landfill site at Mare Chicose. 4.2 Overall Discussions Efficient waste management is one of the best ways for sustainable development of any country, (Schneider.D.R Bogdan, 2011). Sustainable and effective planning on waste management is lacking, although many initiatives are in progress, notably in the area of legislation (Mohee.R, 2002). We do agree that managing municipal solid wastes sustainably is a big and costly project, but the government needs to realize that managing municipal solid waste sustainably is an investment and not a cost. In the long run, the results will reflect the investment; the benefits will outweigh the cost. From the findings we obtained, we have understood that wastes that are not being recycled are either incinerated or sent to the landfill site. Some types of wastes such as metals, glass, paper and plastics are not to be burnt since they can be recycled, but unfortunately not 100% of the recyclable wastes that are sent to the recycling industries. Since organic wastes consist of large amount of water, therefore the quantity of energy that is needed to dehumidify these might be more than what the incinerator produces. Furthermore, incinerators release huge amount of smoke. Similarly, landfill is not an option. Like we have at Mare Chicose, it seems to be worse than incinerators. It does not only result in visual impact, but it is also very polluting. Critically speaking, municipal solid wastes are not sustainably managed in Mauritius. The ways or techniques used in Mauritius to manage municipal solid wastes seem to be an irony, since the reason behind managing wastes is first and forem ost to protect the environment and human beings by preventing pollution, but the reality is that the means that are being used to manage these wastes are sources of pollution. One of the major issues in Mauritius is ignorance. People are not enough aware of the fragility of the environment. If fines are not imposed, people will not change their habits of throwing wastes everywhere. It must be realized that it may be the responsibility of the authorities to manage wastes, but the wastes producers are the inhabitants. Large amount of solid wastes are generated from households, therefore people should be made aware that wastes as such do not exist, it is only when not in use that the resources become wastes. Furthermore, tourists produce huge amounts of wastes, mainly during the peak tourism period, making it difficult for the local authorities to manage waste with their limited capacities, (Mohee.R, 2002). We believe that managing municipal solid wastes sustainably cannot be done at one go. However, there exist some effective techniques that can be adopted to ensure that solid waste is properly managed and thus making a way for the sustainable management. For instance, waste management hierarchy which includes the effective techniques can be adopted by the local people. The waste management hierarchy is a widely accepted order of waste management options. The European Council in its Waste Directive of 1991 sets the hierarchy of waste management options as follows: Waste prevention Recovery Safe disposal Chapter 5 5.0 Recommendation Conclusion 5.1 Recommendation Mauritius is a small island and due to land scarcity, it can neither have many landfills nor have all its wastes recycled. But it should be noted that incineration is not the ideal solution to this problem; it will rather encourage more wastes to be produced. First of all the Government should try to implement a zero waste policy. The use of plastics bags should be forbidden. Sorting of wastes should be encouraged to be done at home or onsite itself (plastics/organic/metals). Electronic gadgets should be made in such a way that they can be processed for parts that can be recycled and the toxic elements disposed of in the proper way and not burnt. If some of the steps are implemented, there will be nothing to get incinerated or a minimum amount of wastes would be burnt. Therefore, the followings are some of the proposed ideas towards sustainable municipal solid waste management: Policy planning and Strategy Solid waste management plans First of all there should be solid waste management plans in place. Waste management plans have essential roles to play towards sustainable waste management. Their primary purpose is to provide an outline of sources of wastes and treatment options. Waste management plans, national as well as local/regional are essential tools helping in the implementation and achievement of policies and targets that have been set up. Furthermore, the plans give an outline of the amount of wastes to be managed. Also, they contribute to ensuring that the capacity and the way of collection and treatment systems are coherent with the waste to be managed. The plans also identify areas in which technological measures should be taken to get rid of or minimize certain types of waste. Moreover, waste management plans make way for a statement of financial requirements for the operation of collection schemes and treatment of waste among others. On this basis, the needs for further investments in waste treatment plans may be determined. As a solution to many waste management problems, the involvement of several participants/authorities are required and coherent planning helps to avoid unnecessary duplication of effort and thus benefits all participants, (EU Commission, Environment, 2003). Zero-waste policy The aim of this policy should be geared towards a sustainable economy. The purpose is to minimize consumption to a reasonable extent by using design-for-environment in every product and their packaging, and to make them all recyclable. The determining factors to achieve Zero Waste are the products designs and industrial processes, that is, their components should be made in such a way that they can be easily disassemble, repaired and/or converted into reusable materials. Zero Waste implies merging communities, businesses and industries such that ones waste becomes anothers feedstock, which results in preventing pollution at its source. By implementing the Zero waste policy, the discharge of highly toxic materials to land, water, or air that threaten the planetary, human, animal or plant health can be eliminated, (Recycling Council of British Columbia, 2009). Management of Municipal Solid Waste Waste Minimization Waste minimization is considered as a waste management approach that emphasizes on decreasing the amount and toxicity of hazardous waste that is generated. It is believed that waste minimization methods that focus on avoiding waste from ever being created, (source reduction) and recycling is encouraged. There are three general methods of waste minimization: source reduction, recycling, and treatment, (Scott.W.D, 2005). Waste minimization can be achieved by reusing materials. In doing so, materials which were bound to become waste can be used again and there will be no need for recycling, combustion for energy purpose and disposal of waste materials to landfill. This can lead to a reduction in waste management costs. However this can effectively be done by planning, fabricating, buying, or making use of materials in a way that reduce the amount of trash created, less waste is created and fewer natural resources are used. Waste Sorting Waste sorting should be done at home and this can be achieved by the help of the local authorities, in the sense that, the three bins system should be implemented and there should be continual training and education awareness programmes. People should be taught how to use this system effectively and the reason behind using it. The three bins can either be coloured differently or labelled in order to facilitate the users to dispose their wastes in the corrective way. Waste sorting helps in achieving a sustainable environment, in the sense that recyclable wastes will be disposed separately and thus can be sent directly to the recycling industries and other wastes can be processed accordingly. This will save time and cost of labour also. Composting Composting is the decomposition of organic matter by microorganism in warm, moist, aerobic and anaerobic environment. There are different ways to do composting. It varies from simple and cheap backyard or onsite composting methods to more costly and sophisticated methods such as in-vessel composting. For materials such as food scraps and other materials which are degradable, adoption of proven technologies for processing such waste as backyard composting can be used; as this can reduce the amount of waste destined for disposal. Inhabitants can then sell the compost to nearby farmers and other users. Government should favour and stimulate the development and acceptance of appropriate technologies for the conversion of municipal solid waste to compost and promote markets for its use as a soil amendment. It can also be noted that inhabitant can use the soil conditioner obtained from composting to grow their own vegetables and crops. This is a good path towards sustainability and it dema nds patience and cooperation. However this project may take time to develop in Mauritius because there is lack of willingness on the part of communities, local authorities and other parties such as the informal sector and the formal waste collector. Best practices Enforcing Law To achieve a sustainable waste management, the Government must take actions against those who by-pass the law by throwing wastes haphazardly. The pay- as -you -throw program should be put in place and the local authorities must ensure that the legal duty to abide by this particular program is imposed on all people in the country, including tourists. The government should enforce a law for the purchase of recycled products such as paper, re-refined oil, and retread tires by recycling companies all over the island. Companies who are willing to do recycling, should be subsidised to provide a special bin for recyclable materials and also for the collection purpose. This will encourage people not to throw those materials which can be transformed in valued resources once more, hence reducing the waste which was bound to be incinerated or landfilled. Education and awareness There should be a continuous awareness programme in place, so that every person gets well accustomed to the new techniques of municipal solid waste management. There should also be public education so that people are not only made aware of the new techniques, but also that they can understand the reasons behind managing municipal solid wastes sustainably. The public should know and understand the importance of sustainable development. For example, when doing shopping, people should always look for the labels of a product to ascertain its recyclability. This will encourage the production of recycled-content products. People, can practice bulk buying and make greater use of plastics containers for refillable products. People should be made aware of the benefits of buying products refillable in containers and also bulk buying. They can save money and also reduce packaging waste in so doing. They should avoid products of unnecessary packaging when choosing between two similar one. Close neighbours or family should be willing to share recent newspapers or magazines. This can maximise the use of such items and lead to a reduction in the generation of wastes. Even for old tools, equipments or other materials which can still be used, willingness on the part of people should exist to ask friends, relatives, neighbours or community groups if they can use them before it is discarded. Inhabitants of communities should be willing organise a special day for donating or reselling goods to organisation in need such as clothes, furnitures and reading materials. Local or regional programs to collect compostable material should be set up with the help of public officials or community leaders. If people cannot do composting at their places, they must collect all the compostable materials and give it to their neighbours who are involved in gardening or crop growing. These values should be inculcated at school itself. Environmental education should be introduces at schools, where students will learn how to do source reduction, reuse or recycling and composting. 5.2 Conclusion The severity of waste management problems in Mauritius has long been recognized. The impact of municipal solid waste on the environment is greatly determined by the way this waste is handled, (Ludwig et al., 2004). The lack of suitable disposal sites has affected the environment. New technologies have been developed in order to help in the treatment of waste and in safe disposal. Other technologies will be set up for the recovery of material and energy in the near future. There are key issues that need to be considered in sustainable management, such as the environmental performance of technologies and the economic costs. After subsequent analysis of the whole solid waste management system in Mauritius, it has been found that the actual system is not enough to manage municipal solid waste effectively. To manage municipal solid waste sustainably in Mauritius, the existing system should be reviewed and problems should be tackled preferably at source, and if not possible, then appropriate mechanisms for safe disposal should be installed in an effort to combat the increasing volume of untreated solid waste dumped into canals and drains or any other open dumping sites, (United States Agency for International Development, 2005).

The Future Looks Bright For Ja :: essays research papers

The Future Looks Bright for Japan Over the past 40 years nuclear energy has gone from being the energy source of the future to the energy source that everyone fears. The world has faced 20 plus nuclear accidents since testing began in the 1950's (www.hempwine.com). Three of the four most disastrous nuclear accidents have occurred in the past twenty years. Theoretically, nuclear fission(1) is an excellent means to generate electricity; however, fission's history of accidents has shown it to be too risky to the environment. Countries are beginning to turn away from nuclear energy and rely more on alternative renewable energy sources and new sources of fossil fuels. THREE MILE ISLAND In 1979 there was a nuclear accident near Harrisburg, Pennsylvania at the Three Mile Island nuclear power plant. No one was killed, radiation did not escape the plant, however, the reactor suffered a partial meltdown of the fuel rods, creating fears of a 'China Syndrome';(2) disaster. This fear was exacerbated by the movie "China Syndrome" that was coincidentally making the theater circuits. Leaking water severely damaged the nuclear fuel core in a reactor, which caused radioactive gas to be released in the Three Mile Island Nuclear power plant. Over 30,000 residents resided within five miles of the Three Mile Island. Fortunately all radiation was contained within the nuclear power plant and there were no environmental or health effects caused by the escape of hydrogen gas. CHERNOBYL The1986 accident in the Ukraine at the Chernobyl nuclear power plant opened everyone's eyes to the extreme dangers and potentially catastrophic consequences of nuclear accidents. Years of destruction and suffering occurred from the nuclear fallout at Chernobyl. It is the worst nuclear accident the world has ever experienced. People and governments around the world are concerned that another serious accident is only a matter of time. At any moment another nuclear power plant could kill thousands. Chernobyl was a result of a reactor design that was not properly operated. The nuclear release occurred while shutting off the power for turbine testing. The reactors were known to be unstable at low levels of power. Two explosions caused the graphite moderator to catch fire, burning for 9 days and releasing all the nuclear power plant's Xenon, half the iodine and cesium and 3-5% of all remaining radioactive material. The radioactive dust particle was carried by wind throughout bordering Ukrainian countries. Results were extensive. 31 people died, 185,000 people received more than 20 mSv(3) of radiation between 1986-89.

Child Abuse and Neglect Essay -- Violence Against Children

When thinking about statistics on child abuse, it’s very helpful to know that the idea of â€Å"child abuse† is very controversial. Recently, in particular homes and cultures, child abuse has come to be seen as a major social problem and a main cause of many people’s suffering and personal problems. Some believe that we are beginning to face the true prevalence and significance of child abuse. There is more to child abuse than just the physical scars; children are affected socially, mentally, and emotionally. According to the American National Committee to Prevent Child Abuse, in 1997, neglect represented 54% of confirmed cases of child abuse, physical abuse 22%, sexual abuse 8%, emotional maltreatment 4%, and other forms of maltreatment 12%. Physical abuse is defined as physical aggression directed at a child by an adult. It can involve kicking, striking, shoving, slapping, burning, bruising, pulling ears or hair, stabbing choking or shaking a child. Child neglect is when the responsible adult fails to provide adequately for various needs. These may include; physical, mental, educational, and medical. Out of all the possible forms of abuse, emotional abuse is the hardest to define. It could include; name-calling, ridicule and degradation, destruction of personal belongings, torture or destruction of a pet, excessive criticism, inappropriate or excessive demands, withholding information, and routine labeling and humiliation. Most abused and neglected children never come to the attention of government authorities. This is true for neglected and sexually abused children, who may have no signs of harm. In the case of sexual abuse, secrecy and intense feelings of shame may prevent children, and adults aware of the abuse the c hild undergoe... ...and destroyed newly-formed neurons. The areas of their brains responsible for the "management" of their emotions were 20% to 30% smaller than in other children of the same age. It would be logical to conclude that this damage can result in any child (not only Romanian) who suffers such abandonment and maltreatment (Dr. Alice Miller, 1998). Works Cited †¢ Dr. Alice Miller, Childhood Trauma, presented as a lecture to the YWHA, New York City, 1998 †¢ Jim Hopper, Ph.D. â€Å"Child Abuse: Statistics, Research, and Resources for Recovery." 1996 †¢ Lowenthal, 1996, p. 22 †¢ Nelson, D., G. Higginson, and J. Grant-Worley. "Physical Child Abuse Effects." Child Abuse: Effects, Statistics, Types and Stories of Abuse. Nov. 1995 †¢ "Scientists at University College Target Child Abuse." Pediatrics Week 5 Feb. 2011: 324. Health Reference Center Academic. Web. 8 Feb. 2011.

Married vs Single Essay

Most people would agree that getting married is a happy occasion. People think their lives are going to be better when they get married because the husband and wife are going to spend their times together. However, some people think when they are single, their lives are going to be better because of they have more freedom than when they get married. Some of the differences are social relationships and free time. The first difference is social relationships. For example, people who are married are together until they get divorced or until death. Married couples have social relationships with their children when they talk and express their inner feelings. Also, that is how parents have close relationships with their children. On the other hand, single people are living different lifestyles when I come to social relationships. In fact, single people are having social relationships when they are talking with a friend or boyfriend/girlfriend. Single people can make their own decision about who or who not to have a social relationship with. The second difference is free time. To better explain, people who get married are responsible to spend quality time with their family. They also have to spend time assisting their children with their homework. Truthfully speaking, responsible husbands or wives need to spend time together in order to avoid future problems. In contrast, single people spend their free time anyway they want to. If truth needs to be told, they don’t have to make any commitments toward anybody. Finally, married people have a busy time with their family such as working, shopping, and they can’t spend too much time with friends. In contrast, single people have their school, work, and shopping, and they have a lot of freedom to hang out with their friends In brief, married and single people are very different in many ways. As I have shown it in the above paragraphs, they are not similar in their relationship as well as their free time. In my opinion, people who believe that married people and single people are alike are fooling themselves. It is important to remember that married and single people don’t have much in common.

Academic Coaching

Academic coaching classes are becoming more and more popular as the schooling system becomes increasingly competitive. Parents desperate to get their children into good quality schools will go to great lengths to help them pass entrance exams and excel in interviews. However, it is unclear how effective coaching classes really are. Here are some advantages regarding coaching classes: Coaching classes use different methods to those utilized in the classroom.This means alternative approaches to learning that could be more suitable to your child are made available. Various teaching methods can be beneficial to different children; if your child is being exposed to two kinds, there is a very good chance one will be effective for them. Children receive more individual tuition at coaching classes, meaning teaching is catered to their abilities more directly. If your child does not eceive one-on-one tuition in coaching classes, they will at the very least be in very small classes.They will h ave a learning plan tailored to their needs, allowing them to succeed at an increased pace. Coaching classes can be provided specifically for certain entrance exams. This gives your child a head start in the admissions process, placing them above candidates that have not had coaching classes. Therefore they are more likely to gain a place. On the other hand, coaching classes do have a umber of disadvantages: They are, in most cases, unsubsidized and very expensive.They can pile pressure onto your child, who is likely to already feel nervous about upcoming exams. Your child may worry that even after the coaching classes they won't pass, which will leave them feeling stupid and unmotivated to learn. Coaching classes could artificially boost your child's performance. This may not be in their best interest as they could be placed in a school not suited to their abilities.

647 W5D Fish Bone diagram Essay Example | Topics and Well Written Essays - 250 words

647 W5D Fish Bone diagram - Essay Example Fishbone diagrams allow for a thoughtful analysis that avoids overlooking any possible cause for a need (Reilly, Myers, Salvador & Trowbridge, 2014). The diagram employs a technique that is easy to implement and that creates an easily comprehensible visual representation with categories. One can concentrate on the group that is most likely to cause the problem. Location can address the need to a given situation. However, the fishbone diagram goes further to indicate the areas of weakness requiring rectification in time before causing sustained difficulties (Wang, 2013). In the example below the problem in question is the â€Å"effect.† It illustrates the Missed Free Throws. The causes are categorised as either service setting or manufacturing setting. In this example, the manufacturing setting groups come first because they have no variability. They include materials, measurement, people, methods and environment. Enough details that identify the exact root causes are then fixed under each major category. The detailed sub-categories are generated from the data collected from the data sheets and brainstorming from group

Ornament in Architecture Essay Example | Topics and Well Written Essays - 750 words

Ornament in Architecture - Essay Example Ornament application is one means that may be applied to a building to increase its general outlook, but it may not be the only measure. Sullivan believes that a building without ornaments may be made to look beautiful by using other measures, but the application of ornament decoration may certainly add to its beauty value (Sullivan, 188). This paper seeks to explain the importance of ornaments in architecture and argue whether the entity adds a noticeable value or may be ignored. Ornaments in architecture The incorporation of ornaments in a building as part of its composition may add substantial value upon its perception as beautiful architecture. The careful selection of the mode of design applied matters to its overall composition as compared to the random placement of the ornaments in the structure. Sullivan quotes that both the structure and the ornament benefit from the careful placement of the entities as they strive towards achieving the goal of defining their overall purpose (Sullivan, 189). The careful application of the ornament on the structure should adhere to its structural composition. It should appear that the ornament decorating the building is incorporated as a composition towards the overall physical appearance rather that an addition forced later to improve its look. The ornament contributes significantly towards the total composition of the structure and adds to the beauty quality of the structure, making it a structural material and an additive. â€Å"They are no longer two things but one thing,† (Sullivan, 189). Not all ornaments would look appropriate in a structure. There are definite ornaments to be included in a particular architectural work, and they define the purpose properly if their use is carefully planned. It would look inappropriate and even destroy the beauty of the final architectural structure when little planning is incorporated towards the final composition. Each building possesses a set of ornaments that would app ear appropriate in highlighting the decorative aspect of the ornament. Current implications of ornaments that are successfully incorporated in the buildings are evident in America where buildings shine to give them a definite presentation. There is an overall function of making the building stand out from the surrounding structures, and involve a functional addition of explaining the structure especially if it is viewed for the first time. The picture that is normally instilled within an individual’s mind would involve the critic that revolves around the work of art, and the definition t possesses on the mind of the society. Simply put, the definition derived from an entity according to the majority would be upheld as the proper symbol that relates to the entity. In Loos’ book, Ornament and crime, he states that the tattoo among the Papuan tribe was a body decoration and an ornament applied to most of their necessities, but in the modern society, it is criminals that b ear the mark that are in tattoo form (Loos, 29). Objects that possess ornaments are cherished, but those without this additional entity are easily discarded and forgotten by the society (Loos, 30). He further gives the explanation that those objects in the dumpsters with ornaments are picked and cleaned to be displayed as valuable entities. However, Loos argues that individuals have learnt to overlook the concepts of beauty

How retailers can achieve good PR coverage Essay

How retailers can achieve good PR coverage - Essay Example To communicate and relay any important information about the company to the consumers, retailers rely on a host of techniques which are collectively referred to as public relations. Good public relations improve the retailer’s bottom line. On the other hand, poor public relations are known to retard the growth of the company or worse still, lead to heavy losses (Wood 2012). These techniques range from traditional ones such as discounts, to modern ones such as environmental sensibility. The perfect mix in this broad range is not well known, but some basic tenets underline these chaos. The United Kingdom is known as the principal retail location with such brands that are recognized world wide. For example, Tesco, Asda, Morrison’s, Marks and Spencer, Next, Dixons, just to mention but a few. These retailers alongside many others account for 8% of the islands G.D.P. To be specific, the city of London is a huge retail capital with a large spending ahead of other big cities li ke Tokyo, New York and Paris. These U.Ks largest retail brands have to apply the full range of tools and techniques, so as to secure good public standing. This range of public relations measures shall form the core of this paper. Finer analysis specific cases shall be conducted. The qualitative and quantitative benefits that derive from each shall also be evaluated. Finally, valuable lessons for new retailers shall be inferred. Most of the public news used as case studies for this paper shall be gleaned from The Guardian. This is because it is an authoritative and widely read broadsheet. Readers both within the U.K and without, rely on it for their news. Also important shall be The Telegraph. The mode of presenting the information shall be in a form akin to the case study. A retailer recently covered in the news shall be identified. The nature of coverage received shall be evaluated i.e negative or positive. The impact that the publicity had shall be discussed. At the end, a lesson for new retailers shall be contained. The first study is that of a retailer called Neal Yard. Neal Yard is a natural and organic beauty products retailer. On the 26th of May 2009 they agreed to take part in a segment in The Guardian, called â€Å"You Ask, They Answer†. The underlying objective was for the wider public and customers in particular to question the retailer and in turn get back answers to their question. As it happens with all companies, vociferous critics questioned the company’s ethical and green claims. The company was, however, unable to face up to the criticism. Instead, it pulled out of the debate without due notification to the public. No additional questions were taken. Despite constant prodding from The Guardian to respond to the questions or at least make a commitment to do so later, Neal Yard was non-committal. As a result, the questions surrounding their removal of a homeopathic malaria medication remain. This interest attracted much big newspa pers and even blogs. The reason simply is that the company employed poor P.R techniques (Adam 2009). This leads to one of the cardinal rules of publicity for businesses. That is, they should always respond to customers concerns. It matters less whether they make a lot of sense or not. It is easy for companies to bury their heads in the sand and